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Nowadays people solve their most of the problems and issues by using internet. Most of the internet users stumble on websites through search engines. However, 90% of internet users do not search beyond top 20 search engine results. This shows clearly the necessity of top ranking in search engine results. This has given rise to the term search engine optimization. Apart from giving ranking to a website ,SEO posses many other benefits.
Cost effectiveness
SEO is the most cost effective way of marketing . Compare with PPC marketing , the person has to spend less on SEO.
Online Presence
The major benefit of SEO is that it helps to increase an online existence for your business. The commercial industries boost their business identity through search engine optimization.
Search friendly sites
Though search engine optimization itself means making site more effective for search engines. This makes easy to find the web site easily i.e search friendly.
Brand Awareness
Getting listed by popular search engines also increases your brand credibility.
Traffic boost
SEO brings more traffic to your site. The increase in number of visitors further increases the sales of your product or services. Thirdly it would play a critical role in generating the targeted traffic to your corporate website effortlessly.
Outstanding ROI
It is possible to get SEO done on fixed cost basis whether you do outsource it or do it in house. This way you get excellent return on investment.
Captive Audience
Since the search is a demand driven activity, you get a highly captive audience either searching for buying something or searching for information or solutions to a problem .
Higher sales
A more captive audience can obviously lead to an increase in sales because search is the ultimate pull marketing strategy.
Primarily these are the benefits of search engine optimization and what it can do for your business. Moreover there are some other exceptional benefits of search engine optimization services such as planned link building, keyword loaded content writing, monthly reporting and effective website valuation. However, the only drawback for SEO is economical but the process of SEO is time consuming